Explain why, in long-run equilibrium, monopolistically competitive markets are neither productively nor allocatively efficient
AQA A-Level Economics Paper 1 June 2023
Explain why, in long-run equilibrium, monopolistically competitive markets are neither productively nor allocatively efficient. (15 marks)
- Monopolistic competition is a market structure with low barriers to entry and slight product differentiation.
- The diagram below shows a firm’s cost and revenue curves in the short-run.
- In the long-run, new firms enter the market.
- Since existing firms are making supernormal profit, new firms are incentivised to join the market.
- This is possible since there are low barriers to entry.
- As a result, market supply increases.
- Each firm therefore loses market share which causes marginal revenue and average revenue decrease.
- The diagram below shows that in the long-run, firms are only able to make normal profits.
- Firms continue to aim to profit maximise so they set output at the level where MC=MR.
- This leads to an output of q1 and a price of p1 in the long-run.

- This level of output is not productively efficient because at q1, marginal cost does not equal average cost.
- Productive inefficiency means that firms are not operating at the lowest point of their average cost curve.
- In the long run, this means that firms are not fully exploiting their economies of scale.
- It also means they are unable to pass down the lowest possible prices to consumers.
- Firms are also allocatively inefficient in the long-run.
- This is because, at q1, average revenue does not equal marginal cost.
- If firms are not allocatively efficient, it means that consumer surplus is not maximised in the market.
- Firms are not dynamically efficient either as they are not able to make supernormal profits in the long-run.
- This means that they are unable to consistently re-invest and innovate their products.

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